As the Creative Lead on Fanduel’s NFL 2022 Season Campaign, I spearheaded a multi-faceted marketing initiative that captivated audiences and elevated the brand's presence across various platforms. Leveraging strategic insights and innovative thinking, I collaborated with a dynamic team to craft compelling narratives and visually stunning content that resonated with football fans nationwide. Our campaign not only amplified Fanduel's reach but also solidified its position as a premier destination for the ultimate NFL experience.