In collaboration with IGT Game developers, I had the exciting opportunity to lead the design and implementation of the branding strategy for Blackjack GO. This innovative game is a Sportsbook native Blackjack experience meticulously crafted to seamlessly encourage cross-selling to the Casino platform. With its seamless integration into the FanDuel Sportsbook app, Blackjack GO offers Sportsbook enthusiasts the quickest route to immerse themselves in the thrilling action of blackjack, all within a few taps on their device.
